Seniors' Month

Social Media Campaign “Think Again”
June 2026

Now in its third year, the Office of the Seniors’ Advocate’s Seniors’ Month social media campaign continues its mission to challenge ageism and celebrate the lives, contributions, and experiences of seniors in Newfoundland and Labrador.

This year’s theme, “Think Again,” confronts common stereotypes about aging and encourages people to rethink what it means to grow older. Too often, aging is associated with slowing down, becoming less capable, or fading into the background. This campaign highlights the reality: seniors continue to lead, create, learn, contribute, connect, and thrive every day. Through powerful stories and personal experiences, “Think Again” celebrates seniors who are redefining aging and proving that age does not define ability, purpose, or possibility.

We invite all seniors in Newfoundland and Labrador to join us in challenging ageism by submitting an application and photo of yourself by June 22, 2026 to be featured in the campaign! Throughout the month of June, the OSA will create social media posts featuring submissions with your first name, region, age range, photo, and some or all of your written response.

Who can apply?

• Applicant must be 65 years of age or older.
• Applicant must be a current resident of Newfoundland and Labrador.
• Applicants can be individuals or couples (including siblings, friends, etc.).
• Applicants must consent to having the requested information posted to social media.
• Applicants must either:
  • self apply, or
  • family members and community organizations can apply on behalf of a senior, with the senior’s signed consent. Applications should be completed with the senior as the applicant, and family member/community organization information is not required.
• All applicants will be highlighted on the Office of the Seniors' Advocate Social Media accounts (Facebook and X – formerly Twitter).

How do I apply?

• Submit directly on the Office of the Seniors’ Advocate website by June 22, 2026.
• OR complete the following application and submit via email or mail by June 22, 2026.
• Include a photo of applicant(s) only. Photos with other individuals will not be accepted. Please note that if submitting by mail, the photo will not be returned so good quality photocopies will be accepted. Whenever possible, applicants are encouraged to submit a photo of themselves participating in the activity, hobby, passion, or contribution they are describing in their response.
• If submitting via email, send to: SeniorsAdvocate@SeniorsAdvocateNL.ca
• If submitting via mail, send to: PO Box 13033, St. John's, NL, A1B 3V8

Have questions?

Contact the Office of the Seniors Advocate:

Phone: 709-729-6603 or 1-833-729-6603 (toll free)
Email: SeniorsAdvocate@SeniorsAdvocateNL.ca